Great question! We have designed our vertically integrated, efficient model from the ground up, to be able to offer Maine Lobster Meals for just $9.99. We own our lobster wharf in Maine where we buy directly off the lobster boats, process the lobster ourselves at our own Processing Facility in Maine and maintain an efficient model at the drive-thru where our customers take over with self-pay and picking their food up off the shelf. Read more about it on the Mission page of our website.